7 thoughts on “The Spotify Blog

  1. I’m definitely and outlier! I listen every Monday to Discovery Weekly (love it) and my daily mixes. I would also attribute the change to the fact that now when you are listening to an artist and the album is finished, you are prompted to the artist radio to discover much more musicians.
    I would love to see my listener statistics! I hope you will surprise us with an end of year campaign 🙂


  2. I think the more interesting stat would be how many artists first heard through discover and spotify curated playlist lead to a second (or more continued) listen. How many people listen to the created or curated playlists and never dive deeper to explore artists full discography? Thats the comparison I want. Are people using spotify to discover music, or just take the guess work out of finding background music?


    1. This would be a great thing to quantify, but I guess we know the answer really: only a tiny minority will hit the spot that makes a user want to hear more. There just isn’t time to look up 50 new artists a week and listen to an album each…


  3. Releasing the numbers for the first graph (listening hours per user and unique artists per user), not just percentages, is critical information for independent artists, in order to determine how many fans you need to earn a sustainable income. I’m sure Spotify shares this data with the labels who have an ownership stake, but it is wrong to hide it from artists.


  4. Beyond a mere correlation in this post, I have measured the causal impact that the adoption of Spotify has had on the diversity of listening and the discovery of new music. The study features a really rich set of metrics that nicely complement the metrics reported here. The punchline is that Spotify not only increases diversity in music consumption, but helps users to discover music they become to like more. The paper is available open access/free, here: https://pubsonline.informs.org/doi/10.1287/mksc.2017.1051


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s