FiveThirtyEight Explores ‘The Drake Effect’

mccann-nickieffectTake a look at any list of really popular music, and you’ll probably see some songs “featuring” one artist or another.

The featured artist phenomenon is real — and increasingly common, as artists cross-pollenating their talents and fan bases by appearing on each other’s tracks.

Drake is featured on so many artists’ tracks, and to such well-deserved acclaim, that the term “The Drake Effect” has entered the lexicon to describe how his presence as a featured artist boosts listening.

Data publication FiveThirtyEight wondered: How significant is The Drake Effect, really?

Spotify data analyst and Spotify Insights contributor Jomar Perez worked with FiveThirtyEight‘s Allison McCann to answer this question. Here’s what they found.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s