NCAA March Madness: The Musical Version

Tonight, the sixteen college basketball teams who’ve made it into the Sweet Sixteen round of the 2017 NCAA Division 1 Men’s Basketball Championship will face off to see who makes it into the next round, with a chance to win the whole thing. What if, instead of games of basketball, the “March Madness” tournament were decided by which schools […]



Data Viz: How The Super Bowl States Listen

On Sunday, two titans of football will clash in San Francisco: the Carolina Panthers and the Denver Broncos. These competitors are separated by 1,357 miles as the crow flies; one sits in the mountains of the west, the other on the eastern seaboard. They’re different, and so it’s no surprise that they have different favorites […]


How The World Listens to Christmas Music

Spotify has classified over 1.3 million tracks as Christmas music, and our users have created nearly 16 million Christmas-themed playlists. So, we know people have plenty of options when it comes to choosing what Christmas music to listen to. People all over the world listen to plenty of the same Christmas music; you can hear […]


Data Reveals The Most-Covered Christmas Songs

Each year brings another round of Christmas music, as artists and fans celebrate this distinctly musical holiday with yet more Christmas music to enjoy. This year finds Mariah Carey and Michael Bublé vying for the top spot, with “All I Want For Christmas Is You” (a Carey original) and “It’s Beginning to Look a Lot Like Christmas” (Bublé’s cover of the […]


Top 5 Listening Boosts from Spotify House @ SXSW 2015

This year’s Spotify House, held annually at South by Southwest, was a big success. Even the morning sessions, hosted in conjunction with SoulCycle, drew capacity crowds every day — an impressive feat, considering that SXSW attendees generally stay up late to see the night shows and then make their way back to their lodgings. In […]


How We Listen: Paul Lamere Explains at SXSW 2015

If you want to see Spotify Insights contributor Paul Lamere at SXSW, get there early. Otherwise, you won’t get in, because people really enjoy his appearances. One guy even says Lamere’s talk last year inspired the headphones he’s launching at this year’s SXSW. On Tuesday, Lamere took another rapt SXSW audience on a guided tour through […]


Crowdsourced Discovery: 100 Emerging Artists from SXSW 2015

South by Southwest began as a small music festival with only 700 registrants, where A&R reps from the labels scouted bands with the intent of discovering, and then signing, the cream of the crop. Austin’s homegrown festival has since grown into a huge, multi-pronged event: Music, Film, and Interactive, plus offshoots like SXSWedu, SXSports, and […]


Sweet Spot Web App Connects Valentines Through Beloved Artists

Some say we should look for romantic partners who share our taste in music and other matters. Others claim that opposites attract, and that dissimilar pairings make for a better bond. Whichever philosophy appeals to you, you might get a kick out of Spotify Sweet Spot, a web app launched just in time for Valentine’s Day, which generates […]


Katy Perry, Lenny Kravitz, Especially Missy Elliott Win Super Bowl Boosts on Spotify

Super Bowl XLIX was a nail-biter for the ages that came down to one spectacularly dramatic play that had fans of each team jumping for joy or staring in disbelief, depending on which team they support. The football wasn’t the only thing that needed to get run yesterday. After 111.5 million people tuned in to […]


Super Bowl Playlist Battle: New England vs. Washington

On Sunday, over 100 million Americans will gather to see the New England Patriots or Seattle Seahawks win Super Bowl XLIX. The people in these places are different, and not just because of which team they back. They also listen to different music. By looking at the music that’s uncommonly popular in one place vs. […]


How A Wildly Popular Playlist Expanded Avicii’s Reach on Spotify

To celebrate New Year’s Eve this year, Spotify and Avicii turned the popular Fresh Dance Tracks playlist into a 24-hour global One World Party with local shoutouts to individual regions, photos, video, and a new Avicii track exclusive to Spotify — a self-remix entitled “The Nights.” The big idea: to give NYE partiers and dance […]


The Million Tracks of Christmas: Deep Data Dive

Spotify has nearly 180,660 Christmas songs from 63,711 artists — “everybody from Aaron Neville to Zuma the King,” according to Paul Lamere, director of developer platform for The Echo Nest at Spotify, who analyzed all of that Christmas music — nearly one million tracks in total — to discover: Top 20 artists with the most Christmas tracks on Spotify, Top 25 most recorded Christmas […]


Comet Landing Boosts Aerosmith Listening

Humankind made history last week when the Rosetta spacecraft’s robotic lander Philae touched down on Comet 67P/Churymov-Gerasimenko. Actually, it landed three times, at 15:34 (pictured above), 17:25, and 17:32 GMT. Yes, the Philae bounced a couple of times, and ended up without enough access to sunlight, so it’s hibernating until it and the comet get […]


Halloween’s Most ‘Spirited’ Cities

Plenty of Halloween music out there only gets played once a year, like the mighty Monster Mash. We love those perennial Halloween jams, and no Halloween would be complete without them. But more than any other holiday, Halloween is also a good excuse for fun-loving people of any age to dress up and throw a […]