Animated Heat Map: Prince Listening Around the World

In celebration of Prince’s return to streaming, here is a map of Prince listening over time. Which city listened to the most Prince? That would be his hometown of Minneapolis; see the top 20 Prince-listening cities by share of listening below the map.   These cities had the highest share of Prince listening: Minneapolis, Minnesota, […]



National Geographic’s Best Winter Trips of 2017

Looking for some winter travel options? National Geographic recently launched its Best Winter Trips 2017, with a range of options around the world, listed below. To help prospective travelers get a feel for the places on the list, Spotify curated a playlist for each destination, and then we put them on a map, so you can […]


Musical Map of the World 2.0

Music is a universal language — and maybe one with more variants than any other. To understand these nuances, let’s step back and see and hear how people around the world (cities and countries) listen to music differently, what they share the most, and more. Click a country or city to hear its music (instructions […]


Meet The Beatles Data

Music fans the world around the world received an early present when The Beatles landed on Spotify on Christmas Eve. Their impact was immediate and global, as the group became the most-streamed artist on Spotify from December 24 to 26, setting a new record for simultaneous streams of a single artist. People are still listening […]


How The World Listens to Christmas Music

Spotify has classified over 1.3 million tracks as Christmas music, and our users have created nearly 16 million Christmas-themed playlists. So, we know people have plenty of options when it comes to choosing what Christmas music to listen to. People all over the world listen to plenty of the same Christmas music; you can hear […]


The Most Disproportionately-Played Hip-Hop in U.S. Cities

Pigeons and Planes, a music discovery site from the Complex media company, recently posted a fascinating slice of data: a groovily-designed map showing the hip-hop song most uniquely beloved by Spotify listeners a slew of cities across the United States. To be clear, this isn’t the most popular hip-hop song, which we’d all probably recognize. Instead, it’s […]


Justin Bieber Cracks Spotify Top Ten in 56 Countries

Justin Bieber is on a serious roll. What do we mean? His latest single (“What Do You Mean?“) has reached a remarkable milestone: It’s now among the ten most-streamed songs in 56 of the 58 countries where Spotify is found. Regardless of language, weather, altitude, geography, or any of the other ways in which countries can differ […]



Musical Map of the World Adds 100+ Cities

To find out what makes each city’s music taste unique, we highlighted music distinctive to those places in a a new kind of audiographic: this musical map of the world. You can click any city to hear what its people love to listen to, relative to the people everywhere else. The first version of this map traveled […]


Musical Map: Cities of the World

In our connected world, people everywhere tend to enjoy the same top hits, as we can tell by looking at the top song in each country. But when most travelers visit another place, they don’t seek out the same food they eat at home, even if they can find it. We travel to experience what makes a […]


‘Most Patriotic’ States According to Spotify Listening

It’s nearly time for we Americans to gather together for cookouts, fireworks, and festooning the red, white, and blue. For many of us, a steady stream of music accompanies the celebration. Last year, we identified the evergreen, perennial music for the ages that most defines The Fourth of July — the songs that appear the […]


Which Music Genres Have the Loyalest Fans?

Music fans all have our favorite genres — the ones that most resonate with our personal taste, and that we always return to. Hip hop fans, metalheads, EDM enthusiasts, country fans, rockers, reggae lovers, etc. might dabble with other genres, because there’s just too much amazing music out there. Still, we come back to our […]


How We Listen: Paul Lamere Explains at SXSW 2015

If you want to see Spotify Insights contributor Paul Lamere at SXSW, get there early. Otherwise, you won’t get in, because people really enjoy his appearances. One guy even says Lamere’s talk last year inspired the headphones he’s launching at this year’s SXSW. On Tuesday, Lamere took another rapt SXSW audience on a guided tour through […]


How ‘Weird’ Is Austin Really?

South by Southwest is just around the corner, which means the tech, music, and film industries will soon descend on Austin, Texas, transforming it into a non-stop circus/conference. The city of Austin, Texas exists during the rest of the year, too. Its unofficial catchphrase since the year 2000 — “Keep Austin Weird” — which began […]