Crowdsourced Discovery: 100 Emerging Artists from SXSW 2015


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South by Southwest began as a small music festival with only 700 registrants, where A&R reps from the labels scouted bands with the intent of discovering, and then signing, the cream of the crop.

Austin’s homegrown festival has since grown into a huge, multi-pronged event: Music, Film, and Interactive, plus offshoots like SXSWedu, SXSports, and SXSW Eco attract different groups of people from all over the place.

For many, it’s still all about the music — arguably more than ever, because in the early days, SXSW was attended by people who see music for a living. Artists can still make their mark in Austin by getting “discovered,” but only if they attract enough buzz from the fans who now comprise the majority of SXSW attendees.

Let’s discover some SXSW artists right now, before the event gets underway, by polling music fans to find out which artists playing SXSW are receiving a disproportionate amount of buzz from the global music community. Based on the artists people everywhere are reading about, sharing, and listening to, Spotify includes a discovery score for each artist. This reflects how much attention a particular artist is getting from music fans, relative to the artist’s familiarity among the general public. If lots of people around the world are discovering an artist (or are about to discover them), that artist gets a higher discovery score. So, it’s a measure of disproportionate attention — a sign that music fans are really starting to get behind a particular artist.

The following 100 SXSW showcase artists are receiving the most disproportionate attention from music fans around the world right now (playlist below). Italicized artists happen to be playing Spotify House:

  1. Years & Years
  2. Christine and the Queens
  3. Dej Loaf
  4. Macaco
  5. O.T. Genasis
  7. James Bay
  8. Marlon Roudette
  9. Dotan
  10. Fritz Kalkbrenner
  11. Jack Garratt
  12. Aero Chord
  13. Bleachers
  14. Seinabo Sey
  15. Priory
  16. Klangkarussell
  17. July Talk
  18. Kaleo
  19. Tove Lo
  20. Catfish and the Bottlemen
  21. Viet Cong
  22. Clean Bandit
  23. Jeremy Loops
  24. Family of the Year
  25. Nihils
  26. Milky Chance
  27. Rae Sremmurd
  28. Young Rising Sons
  29. Ibeyi
  31. Walking On Cars
  32. Yumi Zouma
  33. Cazzette
  34. Circa Waves
  35. Snootie Wild
  36. Meg Mac
  37. Mystery Skulls
  38. Tove Styrke
  39. LANY
  40. Laura Welsh
  41. Cheerleader
  42. Joey Bada$$
  43. Tkay Maidza
  44. Gengahr
  45. Odesza
  46. Big Data
  47. Elliphant
  48. Jess Glynne
  49. Johnny Stimson
  50. Mallory Knox
  51. Run the Jewels
  52. Natalie Prass
  53. Mansionair
  54. Marina and The Diamonds
  55. The Knocks
  56. Songhoy Blues
  57. Brenmar
  58. Beginners
  59. Fetty Wap
  60. Greg Holden
  61. Ivy Levan
  62. Whitehorse
  63. George Maple
  64. Amason
  65. Misterwives
  66. Elle King
  67. Freedom Fry
  68. Von Hertzen Brothers
  69. Andy Shauf
  70. Razihel
  71. Kevin Gates
  72. Matthew E. White
  73. Black Rivers
  74. X Ambassadors
  75. Griz
  76. Epik High
  77. Marian Hill
  78. Makthaverskan
  79. Austin Basham
  80. Public Service Broadcasting
  81. Thylacine
  82. JC Brooks & The Uptown Sound
  83. Stromae
  84. Uz
  85. Night Terrors of 1927
  86. Jaill
  87. The War On Drugs
  88. Mike Will Made It
  89. Noveller
  90. Girlpool
  91. Haywyre
  92. Rangleklods
  93. Laleh
  94. Caloncho
  95. Flag Ship
  96. Courtney Barnett
  98. Summer Heart
  99. Fort Romeau
  100. Night Riots

The above list focuses on individual artists. Here’s another version, in playlist form, based on songs by Spotify discovery score:

(Photo courtesy of SXSW)