FiveThirtyEight Explores ‘The Drake Effect’


Note: On August 3, 2019, Spotify Insights will be no more. But all the data stories you’ve come to enjoy will be available in Spotify’s newsroom, For The Record. Head over to the site not just for data insights, but also cultural trends, how-tos, artist interviews, and more. Want to stay on top of all our latest news and stories? Follow us on For The Record’s Twitter feed, @spotifynews.

Take a look at any list of really popular music, and you’ll probably see some songs “featuring” one artist or another.

The featured artist phenomenon is real — and increasingly common, as artists cross-pollenating their talents and fan bases by appearing on each other’s tracks.

Drake is featured on so many artists’ tracks, and to such well-deserved acclaim, that the term “The Drake Effect” has entered the lexicon to describe how his presence as a featured artist boosts listening.

Data publication FiveThirtyEight wondered: How significant is The Drake Effect, really?

Spotify data analyst and Spotify Insights contributor Jomar Perez worked with FiveThirtyEight‘s Allison McCann to answer this question. Here’s what they found.

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