Data Viz: How The Super Bowl States Listen


Note: On August 3, 2019, Spotify Insights will be no more. But all the data stories you’ve come to enjoy will be available in Spotify’s newsroom, For The Record. Head over to the site not just for data insights, but also cultural trends, how-tos, artist interviews, and more. Want to stay on top of all our latest news and stories? Follow us on For The Record’s Twitter feed, @spotifynews.

On Sunday, two titans of football will clash in San Francisco: the Carolina Panthers and the Denver Broncos.

These competitors are separated by 1,357 miles as the crow flies; one sits in the mountains of the west, the other on the eastern seaboard. They’re different, and so it’s no surprise that they have different favorites when it comes to music.

To learn about how these football fans differ as music fans, three members of the Spotify Analytics team — Edward Lee, Head of Apps and Visualization; Evan Sheehan, Designer; and Manish Nag, Manager of Research — analyzed aggregated, anonymous listening to find out which artists, in a variety of genres, skew most strongly towards one Super Bowl state or the other.

The result: a series of graphs showing the artists each state loves the most, relative to the other. They compare the percentage of each state’s streams over the last two weeks, by genre. Among other things, this tells us that when it comes to country artists, North Carolina loves some Corey Smith, while Colorado is more into Chris Ledoux.

Hip Hop


Hip Hop Distinctive to Colorado

Hip Hop Distinctive to North Carolina



Rock Distinctive to Colorado

Rock Distinctive to North Carolina



Country Distinctive to Colorado

Country Distinctive to North Carolina

Jazz & Blues


Jazz & Blues Distinctive to Colorado

Jazz & Blues Distinctive to North Carolina

For more Super Bowl data, check out the Spotify For Brands blog.

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