The Beatles’ First 100 Days on Spotify

The Beatles appeared on Spotify on Christmas Eve, much to the delight of everyone from hardcore Beatles fans to casual listeners. Today, we can reveal how music fans have been listening to The Fab Four over their first 100 days on Spotify.

We’ve laid out the stats in text below, but also check out the full-sized infographic, available for embedding on publications, blogs, Facebook, and so on.

The Beatles numbers

• Approximately 6.5 million people have listened to The Beatles on Spotify — 67 percent under the age of 35, and 65 percent male.
• Spotify has streamed 2,793 years of The Beatles and has 4.2 million playlists with their music.
• Top day for playing The Beatles: Thursday
• Top time: 5pm

Most played Beatles tracks

1. Here Comes The Sun
2. Come Together
3. Let It Be
4. Yesterday

Most played Beatles albums

1. 1
2. Abbey Road
3. The Beatles (a.k.a. “The White Album”)
4. Let It Be

Top countries by Beatles listening

1. USA
2. UK
3. Mexico
4. Sweden

Top cities by Beatles listening

1. Mexico City, Mexico
2. London, UK
3. Santiago, Chile
4. Los Angeles, USA

This week also saw the Spotify release of The Beatles’ three Anthology collections, including rare tracks that might have eluded even seasoned listeners:

• Anthology 1
• Anthology 2
• Anthology 3

For more Beatles data and an animated heatmap, see Meet The Beatles Data.

Methodology

We worked with Spotify communications associate and data analyst Martin Vacher to generate the data, based on 100 days of anonymous, aggregated Beatles listening on Spotify.