#BlackGirlMagic on Spotify and Instagram

#BlackGirlMagic celebrates the power, resilience and beauty inspired by black women in our generation and generations past. As part of Black History Month, Spotify and Instagram have teamed up to spotlight #BlackGirlMagic with an interactive U.S. map highlighting the most-liked Instagram posts featuring the artists from #BlackGirlMagic playlists who are most associated with each state, according […]


Data Viz: ‘Total Eclipse of the Heart’ Follows the Eclipse

During the recent eclipse, listening to Bonnie Tyler’s “Total Eclipse of the Heart,” exploded 3,521 percent on Spotify in the United States (1,017 percent globally) as the moon’s shadow began to cross the country. The song also spiked 75 percent on March 10, 2016, the day after another total eclipse. This time, we saw a […]


Iconic Playlists: What Emoji Say About Music

Did you know Spotify users have made over 35 million playlists with emoji in their titles? Which artists get the most emoji? Which ones do they get? And what could the dog emoji have to do with reggaeton? Emoji, those cute, simple images that convey thoughts on chats and social media, arguably represent the most […]