#BlackGirlMagic on Spotify and Instagram

#BlackGirlMagic celebrates the power, resilience and beauty inspired by black women in our generation and generations past. As part of Black History Month, Spotify and Instagram have teamed up to spotlight #BlackGirlMagic with an interactive U.S. map highlighting the most-liked Instagram posts featuring the artists from #BlackGirlMagic playlists who are most associated with each state, according […]

How Students Listen 2017

College is about learning, learning how to learn, and expanding horizons before they narrow into careers and other trappings of post-student life. Universities are also places where people form musical identities, due not only to the relatively inadvanced age of the student listener (music taste solidifies with age). It’s also because they’re living with each other, all the time, for years, in […]

Millennials’ Favorite Millennial Whoops

The Millennial Whoop, a distinctive series of notes found in many of today’s pop songs as originally discovered by Patrick Metzger, is all over the news, and you might have read about it in one of your social feeds. So we know it’s there. But why? One reason for the preponderance of this particular whoop could […]

Meet The Beatles Data

Music fans the world around the world received an early present when The Beatles landed on Spotify on Christmas Eve. Their impact was immediate and global, as the group became the most-streamed artist on Spotify from December 24 to 26, setting a new record for simultaneous streams of a single artist. People are still listening […]

How College Students Listen in the United States

  College radio stations might not hold the sway they once did, now that dorm rooms are connected to all of the music on the internet. But it’s somewhat telling that Napster, the file-sharing service that fundamentally altered the course of music history, was created in a dorm room to help students share music with […]

How They Listen: Cord Cutters and Connected Home Streamers

A growing percentage of the population is cutting the cord each year, streaming their video entertainment over the internet, instead of via cable or satellite. Approximately 1.4 million new homes populated in the US alone have cut the cord within the past year, or never had it in the first place, according to MoffettNathanson analyst […]

Music Taste Matures by Age 35 (And It’s Different for Parents)

According to recent research, we begin our experience as music fans following the latest trends, and listening to a lot of what’s on the charts. During the teenage years, we embrace music at the top of the charts more than at any other time in our lives. As we grow older, our taste in music […]

How They Listen: The Final Four

The college students of America are pretty much the same age, and are similarly engaged in the pursuit of knowledge, fun, and self-improvement. But when it comes to music listening, each school has its own distinct character, as we discovered when we looked at the listening habits of our nation’s universities. As the nation prepares […]

How We Listen: Paul Lamere Explains at SXSW 2015

If you want to see Spotify Insights contributor Paul Lamere at SXSW, get there early. Otherwise, you won’t get in, because people really enjoy his appearances. One guy even says Lamere’s talk last year inspired the headphones he’s launching at this year’s SXSW. On Tuesday, Lamere took another rapt SXSW audience on a guided tour through […]

10 Female Artists Women Listen To The Most on Spotify

In honor of International Women’s Day on Sunday, March 8, Spotify did some research into the most popular female artists on the planet — the favorite of the women listeners, as well as all listeners. Ladies first! Here are the favorite female artists of all the (single and otherwise) ladies who listen to Spotify around the […]

Black History Month: How 4 Icons Influenced Your Favorite Band

In celebration of Black History Month, and in support of the numerous, invaluable, and myriad contributions of the African American community to our favorite subject, music, we built four web apps that let you enter any artist on Spotify to see and hear the chain of musical influence leading from each of four iconic black […]

What Does Music Streaming Mean for Brands?

Streaming is becoming an even bigger part of the picture for music fans — one reason Spotify is growing so fast and streaming is expanding overall. Who is doing all of this streaming? Whenever a new type of behavior emerges, people, including marketers, are interested in knowing more about those who exhibit it — what they […]

Adventures in the Lowlands: Spotify, Social Media and Music Festivals

In The Netherlands, people spend about half as much on recorded music as they did in 2003. They spend about twice as much on live music as on CDs, downloads, and streaming. Other countries have shown this shift from recorded to live revenue, including the UK, but nowhere as dramatically as in The Netherlands. However, […]

Songs of ‘You’ and ‘We’

If art reflects society, we should pay attention when musicians sing about us, specific people, or themselves. Thousands of songs begin with the words “You Are,” “We Are,” and “I Am,” offering one portal into such matters. What if we were to look at each group of songs, and see how they tend to differ? This […]